Liverpool have agreed a four-year extension to their shirt sleeve sponsorship deal with Expedia, which will apply to both the men's and women's teams.
The Reds first struck an agreement with the online travel company in October 2020, which was set to expire this summer, having reached the end of their previous partnership with Western Union upon the conclusion of the 2019/20 season.
It is understood the Expedia arrangement is a significant uplift for Liverpool that will generate well in excess of £10million per season for the club, which in exchange provides the American-based business matchday visibility, opportunities for branded content and access to players for promotional purposes.
