Liverpool have become the first sports team in the world to launch virtual merchandise through Meta's newly released Avatars Store.
The licensing agreement that the Reds have in place with Meta, the owners of Facebook and Instagram, means users on Meta’s platforms will have the option of kitting out their digital avatars with Liverpool kits or items from the club’s lifestyle collection.
The agreement represents the club's next step into the metaverse having had a rather disappointing launch of their NFT collection earlier this year, where just five per cent of the available NFTs were sold.
