Liverpool are to test the strength of the sponsorship market before entering into serious negotiations with a potential front of shirt sponsor after a report emerged linking a cryptocurrency company with a deal worth more than £70m.
The Premier League club's £40m-per-year deal with Standard Chartered, who has been the main shirt sponsor since 2010, is set to end next season.
The Liverpool Echo said it understands the finance firm have interest in remaining a partner of the club.
