If there’s an abiding image of 2022’s Sound City, it’s the cartons of water provided by one of the festival’s corporate sponsors; essentially, it looks as if all the artists are chugging milk on stage. It sparks bemusement and mirth in equal measure and captures the festival’s entire atmosphere in microcosm – there’s a pleasant irreverence blanketing Liverpool city centre.
“It’s water, I swear!” protests Peter Harrison to one of the festival’s many cries of “Is that milk?” as his band San Lorenz – whose dramatic art rock and cutting vocals have set them apart as local favourites – deliver one of the sets of the weekend in the Arts Club’s sweltering attic. “This water’s a fuckin’ con!” exclaims Crawlers vocalist Holly Minto as she struggles with a flimsy carton in the same venue hours earlier, gleefully rejecting heckles to down the whole thing.