Liverpool's commercial efforts have been handed a boost after the Reds landed a new partner and a lucrative extension.
Boston-based Wasabi Technologies and has come on board as official cloud storage partner, while video game giant EA Sports has extended its partnership with the club with a new deal that will see them continue to create bespoke digital content for the club having initially come on board in the summer of 2019.
The two deals further boost a Liverpool commercial portfolio that has managed to ride out the impacts of the pandemic and deliver continued growth, with the 2019/20 commercial performance seeing their commercial revenues rise to by £29m to £217m, with the deal struck with EA, along with partnerships forged with Iugis and extensions with Nivea and Carlsberg key to driving commercial performance forward.
