For any major football team the nearing of a major partnership brings about the need to see what comes next, and making sure that it is better than what went before.
There are few more valuable commercial deals for Liverpool than the one that sits on the front of their shirts. Since 2010 that partnership has been with financial services giant Standard Chartered, a deal that has risen in value from the £20m per year deal over four year that was inked under the ownership of George Gillett and Tom Hicks back in 2009. It is a deal that is now worth double that annually, having risen from £20m per year to £30m per year by 2015, and a further £10m in 2018.
Standard Chartered have the option to continue their partnership with the Reds and they have expressed an interest in doing that, the ECHO understands, with discussions said to be 'live and ongoing'. But Monday morning saw the development that the club were seeking other avenues, including the new and still controversial market of cryptocurrency and blockchain.
