Last summer saw Liverpool renew their main front of shirt sponsorship deal with Standard Chartered for a fee believed to be £50m plus.
It was a deal struck on the back of the Reds coming close to what would have been an unprecedented quadruple, winning both the FA Cup and Carabao Cup while finishing as runners-up in the Champions League and second in the Premier League.
Liverpool, whose relationship with Standard Chartered will have reached 17 years by the end of the current agreement, which runs until the summer of 2027, had plenty of leverage when entering into negotiations last summer and had sought expressions of interest from other firms in a variety of markets to ascertain just how much they felt could be achieved,
