Earlier this month the latest thread to the Liverpool and Nike partnership emerged.
Converse, a brand made iconic on both sides of the Atlantic, largely due to its ‘Chuck Taylor’ footwear that has endured through the decades and through differing style trends, aligned themselves with the Reds in a bid to open up new doors and markets for both.
A deal that arrived through Nike being Converse’s parent company and Liverpool’s desire to try and offer products to parts of their fan base who they may not have previously been reaching, as well as reaching those who may not have been Reds fans, or even football fans.
