Succeeding in Europe is to become even more valuable for Liverpool from 2024.
A club with a rich tradition in European football, winners of the 2019 Champions League and beaten finalists in 2018 and 2022, the Reds have been able to use their return to the summit of football on the continent to great effect, applying the revenues generated through their success to aid transfer and contract business.
Success is key to the business model under the ownership of Fenway Sports Group, it is what allows them to re-invest in the team while making sure that the balance sheet looks strong, aiding the growth of the business and its value. It is a virtuous circle.
