With the changing face of football at the top level over the past two decades having seen multi-national, blue chip companies dominate the advertising space, for smaller businesses it has become near impossible to find affordable and impactful sponsorship deals with Premier League clubs.
With the traditional sight of hundreds of different fixed advertising hoardings around the stadium, which had global visibility through the presence of the Premier League in homes around the world due to its broadcast reach, having been replaced by LED hoardings which can be more targeted and valuable to clubs, smaller businesses have largely been squeezed out at the top level.
With the opportunities for more local businesses squeezed in more recent years, with the costs to get significant commercial visibility at Premier League level cost prohibitive for many SMEs, one of Liverpool’s commercial partnerships has sought to bridge that gap.
