The dream of clubs like Liverpool is to monetise their global fanbase. They have never worked out a way that fully exploits the numbers of people across the world who declare they are supporters of the club. NFTs are the latest attempt to squeeze cash out of these fans.
It will not work. At least in the long term. The reputational damage caused by this endeavour to make money for nothing will linger around Anfield long after the phrase non-fungible tokens has been forgotten.
