The Eurovision Song Contest's slogan and logo have finally been revealed for 2023.
The slogan, United by Music, represents the partnership between the United Kingdom and Ukraine to bring Eurovision to audiences around the globe. It also ties into the contest's origins of bringing Europe closer together through music and television.
The logo is brighter and more electric than ever with the chosen colours representing excitement and diversity. With more than 160 million viewers tuning into the Turin contest, the string of hearts celebrates a shared cultural experience as "millions of hearts beat as one."
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The colourful ECG (electrocardiogram) effect produces a string of hearts, each one responsive to rhythm and sound, to illustrate the collective beating heart of all Eurovision contestants and viewers alike. We are all "United by Music."
Martin Green CBE, managing director, Eurovision Song Contest 2023, at the BBC said: "The 2023 Eurovision Song Contest will be a truly special event and the creative look is a big part of creating that magic. This year’s identity sums up perfectly the amazing partnerships across the Contest and more importantly the power of music to bring people together across the world.’
Superunion’s Executive Creative Director, Stuart Radford Superunion’s executive creative director, and creative director, Katherina Tudball said: We are thrilled to create the 67th Eurovision Song Contest visual identity in partnership with Ukrainian agency, Starlight, and the BBC.
"For this year's theme, United By Music, our solution was inspired by research showing that when experiencing live music together, human hearts synchronise to beat in unison. This insight led to the creative concept of 160 million hearts beating as one, an idea that captures the universal spirit of Eurovision."
Olena Martynova, CEO, of Starlight Creative, said: "Creativity and music both have the power to unite and inspire. We are so proud to be part of the creative concept for such an important musical event when more than ever, we need to come together as a global community. For Starlight, it is an opportunity to represent Ukraine on an international stage, showcase our creative and musical ability, and create something that honours our strength and the power of unity."
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