The signing of Luis Diaz has sparked a remarkable surge of interest in Liverpool and the Premier League in Colombia.
Shirt sales, TV viewing figures and Diaz also becoming a national hero following his £37.5m move from Porto to Anfield in January.
But one of the reasons that Diaz is so popular is because of his remarkable fairytale, a real rags-to-riches story of growing up in poverty to becoming a superstar - albeit the people love him because he has remained humble.