Get all your news in one place.
100's of premium titles.
One app.
Start reading
Liverpool Echo
Liverpool Echo
Sport
Dave Powell

Liverpool poised for £70m shirt boost as Barcelona deal exposed

Liverpool FC Barcelona Darwin Nunez Chelsea Crystal Palace EPL Expedia Manchester United Standard Chartered WhaleFin

For football clubs the most prominent and lucrative parts of their commercial arsenal are their shirt and sleeve sponsorships.

While front-of-shirt sponsorship deals have been the norm in English football since it was widely adopted from the early 1980s, sleeve sponsorship is something that is more recent, with the Premier League allowing clubs to seek commercial partners for their shirt sleeves since the beginning of the 2017/18 season.

Allowing sleeve sponsorships created another valuable revenue stream for clubs, particularly members of the so-called 'big six', whose sleeve sponsorship deals between them at present equate for 73 per cent of the total value of the Premier League sleeve deals combined.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Alice Zaslavsky’s shortcut beetroot baked risotto – recipe
An unconventional technique makes this vibrant rice – finished with dill fronds – a lower-touch dinner for weeknights
The Guardian - AU
The Guardian - AU
Does your sleep tracker get it right? A Pittsburgh neuroscientist weighs in
On a typical night, I go to bed wearing a tracking watch on one wrist and another type of tracker on the other wrist. Then I compare their sleep findings while I drink my morning coffee.
The Conversation
The Conversation
There's A Reason Taxi Cabs Are Almost Always Yellow
Yellow taxis are easy to spot in traffic, but the color's history goes far beyond simple visibility.
Motor1
Motor1
How ‘technoference’ can disrupt parent-child connections
Have you ever been telling someone a story when their phone lights up, and their eyes flicker toward their device?
The Conversation
The Conversation
Holding Lightning by Emily Lordi review – an intimate portrait of Whitney Houston
An empathetic biography of the the singer recasts her tumultuous later career as a triumph of self-expression
The Guardian - UK
The Guardian - UK
Brian May says Queen are retiring from live tours: ‘Maybe 50 years is enough’
Rock guitarist suggested creating an interactive experience for fans similar to the ‘Abba Voyage’ show
The Independent UK
The Independent UK
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play