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Liverpool Echo
Liverpool Echo
Entertainment
Phoebe Barton

Liverpool parents obsessed with Instagram shop selling Spanish baby clothes

Liverpool parents are obsessed with a preloved designer clothing shop which sells children's clothes on Instagram and at its store in the Baltic Triangle.

Hush Luxe caters for women, men and children, with the kids section of the business including outfits and footwear for babies, toddlers and older kids. The retailer has amassed an army of Instagram followers on its womenswear account, with many obsessing over the retailer’s children's page, which contains preloved designer items for boys and girls and Spanish baby clothes.

Tom Fowler is the founder of Hush Luxe and runs the business with his wife Sarah and their team. Speaking to the ECHO, owner Tom said: “Sarah and I have two boys aged 4 and 11, so it was only natural that we would launch into childrenswear.

READ MORE: Inside Liverpool's pre-loved designer store 'Hush Luxe' with army of fans and celeb clients

“It is extremely expensive to dress children in designer clothing. Shopping preloved can enable parents to dress their kids in the latest labels at similar prices to high street stores like Next or Zara.”

Balenciaga kidswear available at Hush Luxe. (Hush Luxe)

Hush Luxe even has celebrities desperate to get their hands on some of the store’s preloved children's products. Tom continued: “Coleen Rooney has bought from us in the past for herself and her boys. She also gave us some clothes and shoes to help raise money for charity - we are grateful for her support.

“We have a worldwide client base of all ages. We have regular customers in Mexico, USA and Australia. It's exciting that preloved fashions sourced in Liverpool are currently being worn in places like New York and Sydney. We are currently working on a new website and want to expand both men's and kids' operations on Instagram.”

You can shop Hush Luxe’s childrenswear on its dedicated kids clothing Instagram page here or visit the Liverpool studio which is open 7 days a week. It can be found at 4 Jordan Street, Liverpool, L1 0BP.

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