A Liverpool man's gimmick saw '"thousands of beer bottles" dropped in the ocean and pieces of city's history sent around the world.
Over the decades, Liverpool has had many ties to the Guinness brand. As part of the Liverpool ECHO's How It Used To Be series, we recently spoke to Mike Graham who has worked at Guinness site in Runcorn since the 1980s, about Liverpool's links to Guinness and how trends have changed through the decades.
But one man who hailed from the region was also famed for a number of innovations that got the popular brand's name out there. Mike, 60, previously told the ECHO: "Guinness has got such a strong connection to Liverpool. Guinness was first brewed in 1759 and it started to become exported within ten years.
