Former Liverpool striker Divock Origi has taken to social media to announce the creation of his own fashion brand.
Origi, who ended his eight-year stay at Anfield last summer when he signed for Serie A giants AC Milan upon the expiration of his contract on Merseyside, has regularly used his platform to show off his love for clothing.
And now the 27-year-old appears to have made a significant step into the fashion industry by announcing the creation of his own brand, O-Cncpts, which is short for Origi concepts.
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Posting on Instagram last night, the 2019 Champions League winner revealed a short promotional clip making followers aware of his new brand, which currently boasts just over 2,000 followers. So far, the page shows concept designs of two-piece outfits which are modelled by Origi himself.
"I think it comes from my mum, because she’s very stylish," said Origi in 2018, when speaking to the Soccer Bible about his adoration for fashion. "I think it’s always been in me, even when I was very young I always used to combine my clothes, and I would always get compliments about my outfits.
"Every time I was given some money to go and buy some clothes I would always be very creative. I’d go into the stores and try and match my clothes.
"I’ve always tried to make outfits that bit more special and unique. I think it’s my way of expressing myself, because I’m not a big talker, I’m not really expressive in that way, but I am in the way that I dress."
He added: "Honestly I have a big, big passion for it. I just love everything about it, I love the way people can put their ideas and their vibes through their clothes. I love fashion from all over the world, from Japan, to London, to Italy.
"I really appreciate the designing part of it and who knows, maybe in the future I can start making some pieces. I have a real passion for it."
The city of Milan is currently hosting its first Fashion Week of 2023, with the second edition scheduled for September.
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