Some 15 years after keeping his bottle to score the decisive penalty against Chelsea to send Liverpool into the Champions League final, Anfield legend Dirk Kuyt is back on Merseyside spreading a similar message.
This time around the Dutch icon, 41, is waging war on plastic waste rather than holding his nerve on the biggest stage of all, but it is a combination of the two values that is helping to fuel the ‘Don't Lose Your Bottle’ campaign pioneered by SC Johnson, a family company with a long-term commitment to the environment, and Liverpool FC.
To celebrate Earth Month this April, the LFC Foundation - the charitable arm of the club - and SC Johnson have teamed up to give Key Stage 1-3 aged children an LFC-branded reusable plastic bottle that they, crucially, must not lose while learning about sustainability in order to be in with a chance of winning tickets to Sunday’s Merseyside derby against Everton.
