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The Guardian - UK
The Guardian - UK
Sport
John Brewin

Liverpool, Jeff Bezos and mission creep off the field at Anfield

Jeff Bezos
Big Jeff Bezos there. Photograph: Abdul Saboor/Reuters

THIS MEANS MORE (MONEY)

Far be it for Football Daily to make cheap gags [wait, what? – Football Daily Ed] relating to the involvement of Amazon founder and master of the universe Jeff Bezos in a consortium buying around 30% of Liverpool FC. Will new signings arrive via prompt delivery but end up next door at Everton? How will fans rate the packaging? Etc, etc. There’s also the involvement of Eduardo Saverin, the Facebook co-founder poking his head in. Though long ago unfriended by Mark Zuckerberg, Saverin still ranked No 56 on Forbes’s billionaires list. These are seriously rich men, and among the planet’s chino class, to quote Vladimir Putin, “soccer is popular”. The Geopolitics World Cup posh seats were full of those eyeing up deals on a frontier hardly new to investors from the USA USA USA, but where there may be much more gold to strike. See Gianni Infantino’s misreading of the art of the deal as an, ahem, prime example.

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