The timing, as it has tended to be across one of the most decorated NBA careers of all time, was perfect from LeBron James last week.
On the eve of his brand new collaboration with Liverpool being launched to the world, the iconic James made basketball history by netting a 20-point triple-double for the Los Angeles Lakers, becoming the NBA's all-time leading scorer in the process with his 38,388th point.
As product roll-outs go, it was manna-from-Heaven for those at Liverpool as they put the final touches on their brand new LeBron Collection venture ahead of its official release on Thursday morning.
