Liverpool are in discussions over a record-breaking new shirt sponsorship deal that could net the Anfield club £80m per season.
The Reds' current shirt sponsorship contract with British bank Standard Chartered comes to an end at the close of the 2022-23 season, and the Mail Online report that all parties are said to be happy to continue with their partnership if a new agreement can be reached.
However, in order to do that Standard Chartered are likely to have to double their current £40m-a-year deal, largely due to the rapid growth of Liverpool as both a commercial and sporting enterprise in recent seasons.