Manchester United’s media department went into overdrive when announcing the return of Paul Pogba in the summer of 2016.
A promotional video filmed with the French midfielder and rap artist Stormzy was one example of content created to mark this high-profile moment and ended with Pogba announcing two words to the world: ‘I’m back’.
Viewed as a signing that would transform United into genuine title contenders, alongside Eric Bailly, Henrikh Mkhitaryan and Zlatan Ibrahimovic, Pogba was the standout name of that transfer window. Recruited for a then British transfer record fee of £89million, he arrived with something of a point to prove having rebuilt his career at Juventus.
