Liverpool will look to secure a major sponsorship deal in the opening months of 2023 as they target a boost on their existing £10m deal.
The Reds are on the hunt for a new sleeve sponsorship deal, with the current deal with Expedia to expire at the end of the current season, the travel company having been sleeve partners of the club since 2020 when they replaced Western Union in a £10m per year deal.
The move from Western Union saw Liverpool achieve a £2m per year annual increase in the value of the deal when they aligned themselves with Expedia, but it is expected that a more significant rise will be seen this time around with the value of Premier League sponsorships having increased and ridden out the storm of the pandemic.
