Back in March Liverpool made the somewhat controversial decision to enter the world of non-fungible tokens (NFTs). The LFC Heroes Club collection of collectible digital artwork was launched via famous London auction house Sotheby's, the five-day sale seeing a percentage of the financial gain heading towards the LFC Foundation, Liverpool's charitable arm of the football club.
The sale did not deliver the kind of numbers that were hoped for, with £1.125m in revenue arriving, with 95 per cent of the available NFTs going unsold. Out of the 171,072 that were available to purchase, just 9,721 were sold - 5.7 per cent of the full drop.
Liverpool CEO Billy Hogan intimated during the summer that the club hadn't necessarily closed the door on a return to the NFT space, which has tumbled dramatically from the boom that it had enjoyed during 2021 and early 2022, where a number of professional leagues, teams and athletes had moved to create their own NFTs in order to find a way into a new revenue stream that had presented itself during a period when, due to the pandemic and other effects such as potential new legislation around gambling sponsorships in football, some traditional revenue streams had been squeezed or closed off entirely.
