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Liverpool Echo
Liverpool Echo
Sport
Dave Powell

Liverpool don't rule out revisiting controversial off-field move in future

Liverpool Billy Hogan NFT Football Off Pitch

Liverpool CEO Billy Hogan believes that there will be scope to explore more opportunities in the NFT space despite a disappointing launch earlier this year.

The Reds' NFT launch, done in conjunction with London auction house Sotheby's back in March, was met with criticism from some supporters due to the volatility of a market that remains largely unregulated and can be detrimental to the environment due to the energy required to 'mint' each individual NFT.

As of June the LFC Heroes Club collection had sold only 11,000 of its more than 171,000 available, meaning that 93.5 per cent went unsold. The sale did deliver more than £1.1m in revenues, with more than £300,000 of that heading to directly support the work of the LFC Foundation.

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