Liverpool's first steps into to the NFT market delivered £1.125m in revenue, although 95 per cent of the 'LFC Heroes Club' collection went unsold.
The Reds last week announced their intentions to enter the collectible digital artwork space that has boomed over the past 18 months, partnering with London auction house Sotheby's to deliver a three-day sale and auction of the NFTs, with a percentage of the revenues accrued going towards supporting the work of the LFC Foundation.
The club created two categories of digital collectibles - a set of 24 unique ‘Legendary’ 1 of 1 NFTs, and a series of generative ‘Hero Edition’ NFTs that combine multiple player illustrations to produce a unique digital collectible for each fan. The ’Legendary’ and ‘Hero Edition’ digital collectibles were made available to purchase during a three-day sale from Wednesday, March 30 to Friday, April 1. Within the sale window, the ‘Legendary’ 1 of 1 NFTs, which consist of 24 legendary heroes, will be made available to purchase through a live auction. That auction closed yesterday afternoon.
