Liverpool have leapfrogged rivals Manchester United as the success on the pitch for the Reds in recent seasons has seen the value of the club's brand push into the billions.
Having seen their brand badly impacted by the pandemic in the May 2021 report, where the Reds placed sixth, Liverpool have seen their brand value over the last 12 months improve 31 per cent, taking them to £1.1bn, a figure that is now higher than Manchester United's, with the Old Trafford side having seen an 11 per cent drop in their own brand value over the course of the last year.
The rise of Livepool's compared to Manchester United's has been driven by the success on the pitch of the Reds, and the lack of such on-pitch achievements for United, a club that has never previously been below third in the list since analysts at Brand Finance began compiling the list.
