For Premier League clubs the scope to earn extra broadcasting revenues on top of the already hugely lucrative deals that are in place for both the domestic league competition and European competition is narrow.
The value of the Premier League rights globally will likely breach the £10bn mark for the next cycle after the domestic deal with BT Sport, Sky TV and Amazon was renewed at the same price but boosted by a rise in key markets such as the US, which paid £2bn for the next cycle to be shown on NBC and its Peacock subscription service.
For the likes of Liverpool, competing in the Champions League, there is access to another pot of money through UEFA's own TV deals that are in place that clubs get a slice of. The next three-year cycle for UEFA that covers the Champions League, Europa League and Europa Conference League is expected to deliver around £12bn in revenues, demonstrating the global appeal that the European game at the elite level holds.
