Liverpool principal owner John Henry and Reds chairman Tom Werner are among a group of high profile investors in a start-up fronted by golf superstars Tiger Woods and Rory McIlroy.
US tech and media start-up TMRW Sports has attracted a large number of high profile athletes, team owners and institutional investors, the aim of the firm, set up earlier this year by Woods, McIlroy and former NBC Sports president of golf, Mike McCarley, to use new techology and new media to help reimagine sport and how it is consumed for future audiences.
Fenway Sports Group's two main chiefs, Henry and Werner, are among the investors in TMRW Sports alongside famous names such as NBA stars Steph Curry and Chris Paul, Serena Williams, Andy Murray, Gareth Bale, Lewis Hamilton and even Justin Timberlake.