It's the biggest day of the year for fans of painfully-protracted procedure, cringingly-stilted conversation and flummoxed former footballers fumbling around attempting to prise open plastic globes.
The draw for the Champions League group stage has long been one of the highlights of the calendar, the moment when those watching largely enquire as to why something so simple is taking so long before berating the fortune of rivals while bemoaning the difficult task facing their team.
Certainly, that was the case for Liverpool last season after they were placed in the same section as European heavyweights Atletico Madrid, Porto and AC Milan, the quartet boasting 25 final appearances between them.