Liverpool have added another sponsor to their growing list after design and marketing specialist Vista penned a multi-year global deal.
Vista will become the Reds' small business design and marketing partner and will help the club in its efforts to amplify small businesses and give them a bigger platform and greater exposure through the power of Liverpool's global appeal.
As part of the agreement Liverpool and Vista, founded in 1995 and based in Ireland, will launch the ‘Small Business of the Match’ experience, which will see inspirational small business owners nominated for their positive community impact and rewarded with matchday experiences at Anfield.
Additionally, Vista will partner with the small businesses to provide design and marketing services to help support their business.
A number of small businesses will be chosen and given hero status at a selected match at Anfield, with the partnership the first of its kind in Liverpool's commercial portfolio.
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Drew Crisp, senior vice president of digital at Liverpool, said: "We are thrilled to welcome Vista on board.
"This is an exciting partnership that at the start will support small businesses in Liverpool, which in return will shape stronger communities in this city for a brighter future.
"The past two years has been tough for some businesses and this idea from Vista will be a huge opportunity for deserving small businesses to see their name in the lights at Anfield.
"Each will be given a global platform to tell everyone about their business and amplify their messaging."
The sponsorship deal is Vista's first sports partnership in the UK, the firm having grown to be the design and marketing partner to millions of small businesses around the world, including more than 1.5m in the UK.
The brand encompasses VistaPrint, 99designs by Vista, and VistaCreate.
Emily Shirley, general manager of Vista UK & Ireland, said: "A city’s football team and small business community are the lifeblood of what makes it special, so we are thrilled to be partnering with such a team and city as iconic as Liverpool.
"Through LFC’s huge fanbase, incredible talent and community ties, we are excited to use this platform to celebrate the UK’s entrepreneurial heroes and provide the support they need to succeed."
The deal with Vista is the latest in a number of new partnerships that Liverpool have entered into, with firms such as Kondansha and SC Johnson both coming on board in recent months.
The Reds are on the lookout for a new commercial director after the departure of Matt Scammell last month, with Scammell having left Anfield to take up the role of chief commercial officer within Formula E.
Vista joins a sponsorship portfolio that also includes Standard Chartered, Nike, AXA, and Expedia, as well as partners including Sonos, Carlsberg, Quorn, Nivea and Acronis.
