Liverpool announcing the extension of a long-running commercial partnership wouldn't usually garner that much attention in the grand scheme.
But that Nivea Men have agreed to continue partnering with the Reds until the end of the 2025/26 season is notable, and not just because they will have been the club's official men's grooming supplier for more than a decade.
The link-up with Nivea has arguably been the most prominent of all Liverpool 's commercial partnerships given the visible presence on both television and in print. After all, surely everyone has now seen the likes of Roberto Firmino, Trent Alexander-Arnold and James Milner looking after their skin.
