Liverpool have made a key appointment behind the scenes who will be tasked with further growing the club's commercial revenues.
The club have moved to appoint former vice president of global partnership sales, Ben Latty, to the role of commercial director, where he will replace Matt Scammell who departed Anfield last month to take up the position of chief commercial officer with Formula E.
Latty returns to Anfield having been working as group commercial director for Bristol Sport, the organisation that includes the men's and women's teams of Bristol City FC and the Bristol Bears rugby union team, as well as the city's professional men's basketball team, the Bristol Flyers, who play in the British Basketball League.
