Liverpool have been handed a further commercial boost after securing global drinks company Coca-Cola as an official partner.
In what has been described as a 'long-term partnership', the deal will see Coca-Cola provide fans of Liverpool's men’s and women’s teams with match-day experiences, unique 'money-can’t-buy' moments and limited-edition merchandise prizes.
They are the latest global brand to ink a deal with the Reds as the club continue to work towards growing their commercial revenues to directly impact the club's ability to spend on the product on the pitch.
