Liverpool's run in this season's Champions League has accrued the joint highest prize money, with the Reds set to take their earnings past £85m for this season should they defeat Benfica in the quarter finals.
Jurgen Klopp's Reds have been in sublime for this season both at home and abroad and remain on course for an unprecedented quadruple after reaching the last eight of the Champions League, closing the gap to Manchester City in the Premier League to one point, winning the Carabao Cup and reaching the semi-finals of the FA Cup. It is success that has delivered them tens of millions of pounds worth of prize money into the club coffers.
The Champions League is the most lucrative of them all and the Reds have amassed the joint highest prize money in the competition, level with Bayern Munich, with their record of six wins from six games in the group stage, and their progression to the last eight delivering £31.9m (€38.3m) in prize money so far. That is a figure that doesn't take into account the other revenue streams that arise from Champions League football that make participation in it so vital to Europe's biggest clubs.
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According to estimated figures presented by football finance expert Swiss Ramble, Liverpool's success in the Champions League, including other factors such as TV pool, UEFA coefficient and participation fees sees them at seventh on the overall list of competitors, having accrued £76.6m (€92m) with all factors added into the mix. Should the Reds find their way past Benfica and into the semi-final then they would be on course to sail past he £85m mark and close in on £100m, a figure that they beat in 2019 when they won the Champions League and enjoyed £113m in revenues as a result.
While the Reds may be joint top when it comes to prize money it is other factors that pull them down when it comes to the overall revenue list, which is headed at present by German champions Bayern Munich who have accrued £92.5m (€111m) so far in revenues from European football's premier knockout cup competition. Also above the Reds are Real Madrid (€106m), Manchester City (€99m), Atletico Madrid (€96m), Chelsea (€94m) and Paris Saint-Germain (€94m).
Liverpool's UEFA coefficient, which is worked out by taking into account performance in the Champions League over a 10-year period, a period of which Liverpool spent out of the competition after failing to qualify, means that their current coefficient payment is €22.7m, some way behind the payment of €36.4m that Real Madrid receive. The TV market pool also skews the revenues due to more money having to be shared among English clubs than is done by clubs from France. The two sides with the highest market pool share for 2021/22, using Swiss Ramble's estimations, are Lille (€30.8m) and PSG (€27.9m). Liverpool, by contrast, pull in €15.8m from their market pool, the eighth highest.
The €92m in revenues that Liverpool have made thus far will be brought down by around €3.7m due to an agreed rebate to be paid to broadcasters over a five-year period due to the disruption caused to scheduling as a result of the onset of the pandemic in 2020.
Should Liverpool go all the way in this season's competition then they can expect to earn beyond the £113m they delivered in 2019. Their performance in competitions this season, allied with their stronger financial management of the pandemic that many of their rivals, means that the 2021/22 accounts that will be published in early 2023 should make for far healthier reading that the previous two years, with Liverpool likely to return to profit.
