For Liverpool, the strength of revenue streams in relation to on-pitch investment is more closely aligned than most of their rivals.
The model under Fenway Sports Group since they arrived as owners back in 2010 has been one of a sustainable business which re-invests into improving the product on the pitch.
It is a model that having served Liverpool well in recent years now finds itself challenged by soaring transfer, payroll and other administrative costs. But while FSG search for a partner that could take a slice of the club in exchange for a sizeable chunk of capital to that could be reinvested, growing commercial revenues remains at the core of what Liverpool aim to do.
