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The Guardian - UK
The Guardian - UK
Sport
Andy Hunter

Liverpool agree £60m-a-year shirt sponsorship deal with Turkish Airlines

Liverpool Turkish Airlines Standard Chartered
Standard Chartered on Liverpool's shirt
Standard Chartered has been Liverpool’s front-of-shirt sponsor since 2010 on a deal worth around £50m per season. Photograph: Justin Setterfield/Getty Images

Liverpool have announced a new shirt sponsorship deal with Turkish Airlines worth more than £60m a year to the club.

The five-year deal will generate more than £300m for Liverpool when it comes into effect from the start of the 2027-28 season. Turkish Airlines will replace Standard Chartered, Liverpool’s main club partner since 2010, on the front of the men’s, women’s and academy match shirts.

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