We are now into day three of Amazon Prime Day, and the sale has already delivered some of the lowest prices of the year across cameras, lenses, drones, action cameras, storage, and essential accessories.
Shoppers can still save up to 55% across the photo and video category, but the strongest offers may not remain available for long. Some are limited-time Lightning Deals, others only apply to a set amount of stock, and occasionally, an even better price can be found away from Amazon as rival retailers launch competing offers.
To cut through the noise, I’m tracking the most worthwhile photo and video discounts throughout day three and updating this page live as new offers, further reductions, and returning deals appear.
Below, I’ve highlighted the best bargains we’ve spotted so far, along with direct links to Amazon’s biggest photo and video offers. Keep this page bookmarked, as we’ll continue updating the live blog with the latest price drops and standout deals until the sale ends on Friday, June 26.
Top Amazon deals across photo and video
- Today's top Amazon deals - up to 55% off!
- Best lens deals - Save up to $300
- Best video deals - up to 15% saving
- Best lighting deals - huge savings
- See our favorite Amazon camera deals in our dedicated hub !
Top 10 Prime deals
Good morning!
The Amazon Prime Day Sale has officially started, and the best camera deals are flowing like the Canon EOS R100 twin lens bundle that includes the RF-S 18-45mm & RF-S 55-210mm for just $699! - That's a $230 saving for a ready-to-shoot setup!
Now, I've waited up to make sure all the best deals are in our dedicated hub for the Amazon Best camera deals - make sure you go check that out, as it has all the current deals across the Camera, Photo & Video category on Amazon - with more being found every minute!
Taxes and inflation might make almost everything feel more expensive, but there is something especially satisfying about getting a newer product for the same price as the model it replaces.
That is exactly what has happened with the GoPro LIT HERO, which has dropped to just $179 – the same price you would previously have paid for the older HERO.
It might not be GoPro’s most powerful action camera, and its feature set is more limited than the company’s flagship models, but for everyday use, it is still a seriously solid buy. For travel, family adventures, social media, and casual action footage, the LIT HERO offers plenty of GoPro appeal without the premium price.
Drones aren't really my thing - but when you say a 360 drone, that catches my attention, and so it should, as the Antigravity A1 drone is now on sale for $1,279 - down from $1,599, saving you a cool $320!
Who says the DSLR is dead? There could soon be plenty more of them out in the wild, thanks to this stellar Canon EOS 5D Mark IV deal, which drops the price to just $1,799 and saves you a cool $699.01.
The Zeiss Terra ED Pocket 8x25 binoculars may still sit at the pricier end of the compact market, but any worthwhile discount on Zeiss optics deserves attention. With sharp image quality, a lightweight folding design, and excellent portability, these are no exception.
Compact cameras might not be everyone's first choice, but there is no denying how portable, pocketable, and light to carry they really are while traveling, and the best-selling one is now on offer!
Canon's smallest full-frame mirrorless camera, the brilliant Canon EOS RP, has been slashed to an unbelievably low price on both sides of the pond – right now it's only $617 in the US and just £679 in the UK!
This is my favorite full-frame RF body for street photography – pair it with the Canon RF 28mm f/2.8 for the perfect svelte shooting setup!
Trying to avoid Amazon?
Even though it's Amazon Prime Day, you don't have to shop there to get a great deal – numerous other retailers are having their own savings events!
Check out these Amazon alternatives:
🇺🇸 USA:
Best Buy Tech Fest Sale
Target Circle Deal Days
Walmart Deals
Easily the best World Cup merch I've seen so far, these SanDisk USB flash drives are shaped like referee whistles – complete with FIFA World Cup 2026 lanyards!
Argos has an 11% saving on both the 64GB Global version and the 128GB Gold edition.
I haven't bought a flash drive in years, but that gold one is so neat that I think I'm going to grab one to keep in my camera bag…
Did someone say lowest ever price on the Fujifilm X Half? They sure did!
Fujifilm's brilliant compact camera offers a brilliantly unique shooting experience. Echoing half-frame film cameras from yesteryear, it packs a powerful 1-inch sensor in an ultra-compact chassis – and it shoots vertical images by default, making it a great social media camera!
Not only can you shoot effortlessly with Film Simulations for that vintage look, you can go fully throwback by switching into Film Camera Mode: load a virtual roll of "film" with a limited number of exposures, use the film advance lever to "wind on" after every shot, and you don't see your images until your "film" is finished! All the satisfaction of film photography with all the benefits of digital.
The Osmo Pocket 3 has been one of the most popular cameras of the last couple of years. This highly-portable device combines a 4K video camera with a handheld gimbal to give you super-steady shots. The really cool thing is that you can rotate both the camera and the screen so you can switch between shooting horizontal and vertical video.
The Pocket 3 has dropped to an incredibly low price of $378 for Prime Day... and you can even save on a bundle options that adds in some sensible-to-have accessories for the content creator…
Still got lots of film negatives or slides in a drawer somewhere? Give them a new digital life with a film scanner! For a fuss-free solution without the need for a computer, Kodak makes some great affordable all-in-one options – and better still they have all got decent price cuts for Prime Day 😁 Happy Days!!
There are three options to choose from - with one of the key differences being the size of the built-in LCD screen…
Bridge cameras give you something that other cameras can't do - and that is to give you huge telephoto zoom power built-in. No need to spend more on big extra lenses - they have a big range of focal lengths as standard.
The Lumix FZ80D is a bit of a revival camera - haven't been brought back from the dead by Panasonic. But that means it was already good value, compared to many of its rivals. But for Prime Day it has dropped to just $419.99 - an $80 saving – to make it a very tempting deal for those who want to shoot sports and wildlife (and other distant subjects).
B&H has got some great deals today - for one day only - which are worth a look
My pick of the bunch would be this amazing offer on a Joby Wavo PLUS On-Camera Microphone which can be yours for just $29.99 - that's a whopping saving of $230.
Good morning! Digital Camera World How-To Ed, Mike Harris, here! As more folks are waking up across the USA, I’ll be on hand to deliver the hottest Amazon Prime Day deals I can find, as they happen.
First up is this lovely little Lego camera that’s plummeted to just $15.99, making it a perfect gift or treat. It’s only 261 pieces, so you’ll be able to build it in an hour or two, but what’s particularly neat is that it’s a 3-in-1 Lego set, meaning it can also be built into a miniature television set or a rather cool-looking camcorder. Still, it’s the retro SLR that gets my vote. So much so, I already own one!
I recently wrote an article explaining how the Nikon Z6 II is a bargain, but I’d be minded to buy the Nikon Z5 II instead. The caveat was if you could find a fantastic deal on the older camera which could justified the disparity in performance. Well, I've found just that!
You can pick up the Nikon Z6 II for just $1,396.95 at Amazon. Don’t get me wrong, I still think holding out for the Nikon Z5 II is a good strategy. But if you simply want a highly capable full-frame camera for a budget price, this deal is definitely worth checking out.
Is there a cooler camera brand than Polaroid? I recently reported on an excellent little YouTube documentary that delves into the world’s last Polaroid factory and it’s almost impossible to watch the film without developing a hankering for one of its retro-chic instant cameras! This Amazon Prime Day, you can take advantage of deals for the Polaroid Now and Now+ 3rd Gen I-Type instant cameras and the fantastic Polaroid Flip, all bundled with film.
I thought I’d see if I could find the cheapest digital camera available this Amazon Prime Day and I’ve concluded that it’s the Forc Digital Camera at just $18.99. Now, I haven’t used this camera so I’ll reserve my final judgement, but I think it’s important to be aware that if an exceedingly cheap camera touts specs such as ultra-high-resolution photos and video, which seem too good to be true, they probably are…
If you’re looking for a very cheap but usable camera and can stretch your budget to $100, I would recommend the Kodak PixPro FZ45. It’s a proper little compact camera at an exceedingly good price. Right now, you can pick up the Kodak PixPro FZ45 from $99 over at Amazon.
And if you’re looking for something a lot cheaper, but don’t mind something a little quirky, check out the Chuzhao Vintage Mini TLR for $30.59 over at Amazon. A limited yet charming little device that takes its design cues from the 1960s twin-lens reflex cameras of yore.
A lens for $51? Believe it! The brilliant TTArtisan 25mm f/2 is a manual focus ASP-C lens that delivers retro looks and a traditional shooting experience – making it ideal for street photography and a perfect pairing with retro cameras.
Offering an equivalent focal length of 37.5mm (or 40mm on Canon cameras), I'd love to add this little wonder to my kit bag for my reportage and documentary work.
Available for Canon RF-S, Sony E, Nikon Z, Fujifilm X and Micro Four Thirds mounts.
If you're a beginner at photo or video post-production and you want to instantly elevate your editing skills, you can unlock your creativity with TourBox's entry-level Creative Consoles.
These one-hand editing devices remove the friction of editing by liberating you from menus and sliders, replacing them with tactile controls that literally put fine-tuning at your fingertips. TourBox conducted a test using hand-tracking data on a creator, and found that using a Creative Console dramatically reduced movements and increased efficiency by 170% – slashing the total time from 219.5 mins to just 79.5 mins!
Right now you can save up to $117 / £117 on the entire Tourbox range, but investing in a TourBox Lite or TourBox Neo is the surest way to supercharge your skills if you're just starting out.
Panasonic's enormously popular content creation camera, the Lumix S9, just hit its lowest ever price bundled with the Lumix S 18-40mm f/4.5-6.3 kit lens!
A killer combo for creators, the S9 puts full-frame 24.2MP stills and 6K 30p open gate video in the palm of your hands, with a super-small body that's the size of a compact camera. Armed with the 18-40mm lens, it's a supremely versatile setup whether you're shooting video for clients, vlogs for YouTube or high-end photography for business or pleasure.
EVERYBODY should have an instant camera – and with 25% off this brilliant Instax Mini 12 bundle, there's never been a better time to grab one for yourself or as a gift for a friend.
You get everything you need to start shooting right out of the box, including the Instax Mini 12 camera, a pack of instant film (10 shots) and an Instax Idea Book to inspire you.
One of the best beginner drones from DJI starts at just $139 for Prime Day! The DJI Neo is a small drone that doesn't require a controller, flying instead with a smartphone app or even voice control.
Of course, while the Neo doesn't require a controller, adding one levels up the experience, particularly when paired with a set of FPV goggles that show you what the drone sees as you fly. The DJI Neo Motion Fly More Combo with a controller, goggles, and extra batteries is also 30% off, dropping down to $369.
That's a great deal, particularly compared to the price of the newer DJI Neo 2. But, you can explore all of our top picks for Prime Day drone deals here.
Lightning deal alert! The FeiyuTech Scorp Mini 3 is a camera gimbal that uses AI to keep the subject in the frame. The gimbal supports cameras up to 4.41 pounds, which means it’s not just for smartphones and action cameras but for some mirrorless kits as well.
We gave the FeiyuTech Scorp Mini 3 five stars in our hands-on review for its reliable build, excellent tracking, and joystick for smooth camera moves.
As much as I love my Instax Mini series cameras, sometimes I just want some larger instant film prints. The Fujifilm Instax Wide 400 snaps larger rectangular instant film over options from the Instax Mini series.
With Instax’s largest prints, it’s easier to snap photos of groups or wide landscapes than with smaller film. The Instax Wide 400 also has a selfie timer and a wedge for adjusting the camera angle when placing the camera on a tabletop. Our biggest complaint? It’s a rather oversized camera.
A handful of popular Peak Design bags are discounted right now – and some of the deals don't require a Prime membership either.
Lowest-ever mirrorless deals! I haven't spotted many mirrorless camera deals among the Prime Day exclusive deals, but with several retailers holding competing sales during the same time frame, I've spotted several steep discounts on mirrorless cameras. Some of these deals drop popular mirrorless models down to the lowest-ever price, based on data from Amazon price trackers.
As a camera expert, here are a few of my favorite mirrorless deals before I log off for the day – but don't worry, we'll be back for day two of the sales!
We are now in the later hours of day 1 of the Amazon Prime Sale - or early morning of day 2 if you're on the East Coast.
AND THE DEALS KEEP ON GETTER BETTER!
Did someone say the Fujifilm X Half has hit its lowest-ever price? They certainly did.
Inspired by classic half-frame film cameras, this compact 1-inch sensor camera shoots vertically by default, making it perfect for social media. Fujifilm’s Film Simulations deliver a vintage look, while Film Camera Mode lets you load a virtual roll, wind on after every shot, and wait until the roll is finished before seeing your images – all the charm of film with the convenience of digital.
Now, I've waited up to make sure all the best deals are in our dedicated hub for the Amazon Best camera deals - make sure you go check that out, as it has all the current deals across the Camera, Photo & Video category on Amazon - with more being found every minute!
The Zeiss Terra ED Pocket 8x25 binoculars may still sit at the pricier end of the compact market, but any worthwhile discount on Zeiss optics deserves attention. With sharp image quality, a lightweight folding design, and excellent portability, these are no exception.
If you're in the market for a cool camera for the kids this summer, then the Amazon sale has you covered. This option from Kidamento below offers great features, while keeping them child-friendly!
The Kodak Mini 2 Retro is a compact portable photo printer that produces colourful 2x3-inch prints directly from your smartphone, making it ideal for travel, scrapbooking, parties, and everyday memories.
Love drones?... what about a drone that can shoot in 360 video?... Sounds awesome, doesn't it? Well, Antigravity A1 drone is now on sale for $1,279 - down from $1,599, saving you a cool $320!
While it is technically not a camera – and does not even sit within Amazon’s Camera, Photo & Video category – the Echo Show 21 still looks like exactly the kind of gadget I would love to have in my home.
With Alexa built in, it can also connect to compatible Blink security cameras, allowing you to view live feeds and keep an eye on your home directly from the smart display. That is the excuse I am using to buy one, anyway – and you can have that justification for free!
If you spend time sailing, you will already know how important it is to understand exactly where you are, where you are heading, and what lies ahead. That is where a dependable pair of marine binoculars becomes an essential part of your kit, helping you spot landmarks, identify hazards, and plan your route with confidence.
The Fujinon Mariner 7x50 WPC-XL Porro Prism binoculars are designed for life on the water, offering a bright, steady view that is ideal for navigation, keeping an eye on obstacles, and helping you chart a safe course towards that remote island on the horizon.
Canon's smallest full-frame mirrorless camera, the brilliant Canon EOS RP, has been slashed to an unbelievably low price on both sides of the pond – right now it's only $617 in the US and just £679 in the UK!
This is my favorite full-frame RF body for street photography – pair it with the Canon RF 28mm f/2.8 for the perfect svelte shooting setup!
Thermal monoculars are becoming increasingly popular, and as prices fall while feature lists continue to grow, it is now possible to find some genuinely impressive bargains. One example is the Goyojo G210 Thermal Monocular, which has dropped to just $328.99.
It can also connect to your smartphone for a larger viewing screen, making it a useful option when observing with a hunting partner or simply watching wildlife after dark.
One thing I have noticed so far during the Amazon Prime sale is that Nikon and Fujifilm users have largely been left out in the cold.
There are plenty of discounted lenses available for both systems, but worthwhile savings on the cameras themselves are surprisingly difficult to find, which is a real disappointment.
The same can also be said for Leica users – although, to be fair, we probably should have seen that coming.
If you are searching for the perfect beginner camera, look no further than the Canon EOS R100. Even better, the camera and RF-S 18-45mm lens kit is now available for just $499 in the Amazon Prime sale.
If you are incredibly patriotic and love everything America stands for, I may have just found the perfect camera for you. Better still, it doubles as a keychain, so you can stay on trend while carrying it everywhere.
The Aries CharmSnap may not technically be on sale, but at just $34.95, it still feels like an absolute steal.
How-To Ed Mike Harris here, taking over from our deals maestro and Ecommerce Ed Sebastian Oakley. Much of the US is currently on snooze, but if you’re up late in Honolulu or making a cup of Joe, bleary-eyed, in the Big Apple, I’m on hand to give you an up-to-the-minute running commentary on the very best deals from Amazon Prime Day, day two!
Not everyone is on the hunt for something specific this Prime Day. You might be perusing Amazon to see if anything tickles your fancy. And if you don’t mind parting with $25.79 on Amazon US, then the Chuzhao TLR camera is a great little photo-themed impulse buy. This neat little camera is modeled to look like a retro twin-lens-reflex device, when really it’s a teeny tiny digital camera. Don’t expect incredible image quality or slick operability; this is a camera that’s meant to be cheap, cheerful and great fun to use.
Do be aware that this camera is made in China and is available from various Marketplace merchants. As such, prices can fluctuate and reviews can vary. I’ve listed the lowest price I can find it (below), but do make sure you do your due diligence before buying.
lowest price on Amazon in a whole year!"
The Sony A7 III has dropped to its lowest price on Amazon in a whole year! That’s right, you can pick up this ageing but still extremely competent Alpha camera for just $1,398. That’s an awful lot of camera for the price.
The Sony A7 III is a full-frame mirrorless camera with a 24.2-MP full-frame CMOS sensor, up to 10-fps bursts, 4K/30p video, and a still-very-reliable AF system. Sure, it’s now two generations old, but believe me, you could still carve out a professional photography career with this camera.
The Sony 24-70mm f/2.8 G Master is proving a popular lens this Amazon Prime Day, and it’s not hard to work out why. A 24-70mm ‘trinity’ lens is a desert-island optic for most photographers, thanks to that incredibly versatile zoom range that’ll cover anything from landscapes to portraits and architecture to street. Truly the multi-tool of lenses and a lowest-ever price of $1,598, it's a lot more affordable than the Mark II.
The film resurgence is real! But one of the biggest complaints is just how darn expensive it’s gotten. After all, you don’t just have to buy the film; you’ve got to get it developed and printed. One solution to cut costs in the long run is to purchase a digital film scanner like Kodak’s Slide N Scan.
This device is available with a 5- or 7-in screen and can be used to scan 110, 126 and 135mm slides and film. It’s built around a 14-MP sensor and can use software interpolation to upscale some films to 22MP. The LCD isn’t touch-sensitive, and the imagery isn’t always the best quality, but for prolific film enthusiasts, this is still worth considering in the Amazon Prime sale.
... at this price, I think the R100 reigns supreme."
It’s been mentioned before, but I just want to take the time to highlight what an incredible deal the Canon EOS R100 + 18-45mm is at just $499. Canon has a long and proud heritage of delivering entry-level interchangeable-lens cameras that are both affordable and incredibly high quality.
When I studied photography at college, most students turned up on their first day with a shiny entry-level Canon or Nikon DSLR around their neck. I’ve said it before, and I’ll say it again: I have never agreed with Nikon’s decision to (thus far) ignore true entry-level cameras in the mirrorless era.
As such, the Canon EOS R100 stands alone as the only traditional entry-level option on the market. The upside is that it makes the decision-making much easier. You could look at the OM System OM-D EM10 Mark IV or the Fujifilm X-T30 III, both great cameras in their own right, but at this price, I think the R100 reigns supreme.
This might not be the most exciting Amazon Prime Day buy in the world, but it’s a product I can personally vouch for. I’ve used this USB-C Anker SD Card Reader for years; it’s never let me down yet and it’s half price at just $8.98. What I love most about it is its highly compact form factor.
Leads tend to be one of the most fragile components of a card reader as they get twisted and bent when stuffed inside a bag, but that’s not a problem with this USB-stick-style reader. It’s so small, I’ve even stuffed it in my wallet. If you own a camera with an SD card or microSD card and you’re looking for a tiny travel card reader, this one comes highly recommended from me!
Right then, as Chicago starts to wake up, I’m heading off for a much-needed rest. But first, I’ll leave you with my favorite deal so far today. The DJI Osmo Pocket 3 Creator Combo for just $504 is a fantastic example of how gimbal cameras have completely changed the market.
You’ve got the incredible DJI Osmo Pocket 3 and the DJI Mic. A setup that, not all that long ago, would have required a vlogging camera and lens, a gimbal or a large tripod, a lavalier mic, and a camera bag to house it all in. I’ve seen creators walking around with the DJI Osmo Pocket 3 on a selfie stick, video perfectly stabilized, and a wireless DJI Mic clipped to their top. It’s now that simple!
It looks like the Fujifilm X100VI is STILL the camera that everyone wants - whatever the cost! This APS-C retro-style compact has been almost impossible to find in stock since it was launched over two years ago. Its viral success has roots even earlier, as its predecessor, the X100V, became a TikTok sensation back in 2022.
Amazingly, though you can buy an X100VI on Amazon - but just be prepared to pay around $500 more for jumping the long queue you will find at other retailers.
It is amazing what you come across as you idly scroll through Amazon's camera pages... The above camera looks very familiar - but is not the ever-popular Kodak Charmera. No, it is another keychain camera with a similar range of color and designs. But the Aries CharmSnap doesn't give the Blind Box jeopardy of the Kodak - allowing to choose the actual version you want to buy. Most of these cost $24.95... but if you are feeling patriotic, there is a special edition to commemorate the 250th anniversary of the Declaration of Independence for $34.95.
US Editor Hillary K. Grigonis here, taking over for a bit as the East Coast nears lunch hour on day two of Amazon's big sale!
I've spotted an excellent Prime-exclusive deal on a retro camera that has taken the internet by storm: The Kodak Memo Shot Era. While this looks like a roll of film, it's a digital camera and photo printer in one.
Lowest-ever price on GoPro's newest 360 camera! GoPros have long been the sort of camera that you can mount, press record, and forget about – but the camera that embodies this idea the best is the GoPro Max 2. GoPro's 360 camera records in every direction so you can easily edit later to reframe the action. The 360 camera market is increasingly competitive, but GoPro's second 360 camera is a good one, earning a 4.5-star rating from DCW's action camera expert Adam Juniper.
A Sony E-Mount nifty fifty for under $200! As a portrait photographer, one of the lenses that I recommend most for photographers looking to move beyond the kit lens is a 50mm f/1.8. These popular prime lenses have a wider aperture than most kit lenses for more light-gathering power and better background blur.
This must-have long-exposure filter is under $35. I love taking long exposure photos when I'm photographing landscapes, and one of the tools that makes it possible is an ND filter, which acts like a pair of sunglasses for your lens and allows you to use slower shutter speeds without overexposing the image.
K&F's beginner-friendly variable ND filters are all discounted for Prime members right now. While not as high-end as the brand's Nano X series, these are still highly rated filters for creators on a budget.
Several mirrorless cameras have dropped to the lowest price of the year. Sometimes, it's hard to know just how rare a discount is, but thanks to tools like Amazon price trackers and Amazon's "Lowest price in 365 days" option, it's easier to clear the clutter and see what deals are the best that they've been all year – and there are quite a few mirrorless cameras on the list.
According to Amazon's Lowest Price in 365 Days tool, these mirrorless cameras are at the lowest price in a year:
- The Sony A7 III with 28-70mm lens is now $1,598 (Read the Sony A7 III review )
- The Canon EOS R100 is now $379 body only (Read the Canon EOS R100 review )
- The Nikon Z5 has dropped to $896 (Read the full Nikon Z5 review )
- The OM System OM-5 Mark II with a 40-150mm kit lens has dropped down to $1,699 (Read the full OM System OM-5 Mark II review )
- The compact OM System OM-3 with a small 25mm f/1.8 kit lens has dropped to $1,999 (Read the full OM System OM-3 review )
- The Sony ZV-E10 II compact vlogging mirrorless with a kit lens has dropped to a cool $1,099 (Read the Sony ZV-E10 II review )
- The Sony FX2 full-frame cinema camera has dropped to $2,198 (Read the Sony FX2 review )
- The Canon EOS R8 Content Creator bundle with a tripod and mic has dropped to $1,749 (Read the Canon EOS R8 review )
- The Canon EOS R5 body only has dropped down to $2,599 (Read the Canon EOS R5 review )
Three full-frame Nikon mirrorless cameras are at the lowest price ever. While some of the cheapest Nikon cameras right now are slightly outdated models like the Nikon Z5, three of Nikon's current generation full-frame cameras have dropped to the lowest-ever price, according to Amazon price trackers.
The deals on the Nikon Z6 III, the Nikon Z5 II, and the Nikon Z8 aren't exclusive to Amazon Prime, but they drop the list price by several hundred dollars. That leaves Nikon's full-frame mirrorless options starting at $1,596.
Lightning deal alert! The Kodak Step Instant photo printer spits out sticky-back credit-card-sized prints from a smartphone. The popular photo printer has dropped to under $60 in a short-term deal that's exclusive to Prime members.
My favorite compact camera for the beach is $100 off. I'm a professional photographer, but there are some places I just don't want to risk my mirrorless camera. When I'm headed out to the beach or preparing to go kayaking, I grab the OM System Tough TG-7.
The 12MP photos and 4x optical zoom are solid, but what I really love is that this camera is hard to destroy. The TG-7 can dive up to 50 feet underwater, and it's also resistant to sand and drops, too.
A compact pancake lens for Fujifilm, Nikon, and Sony crop sensor mirrorless cameras has dropped to an even more budget-friendly price. The TTArtisan AF 27mm f/2.8 is an affordable option that makes a mirrorless camera feel a bit more like a compact camera.
As a budget option, the TTartisan isn't perfect. Most noticeably, there's some vignetting to contend with. But we called it an excellent budget alternative at full price, and for under $130, that's even more true.
I love the look of Harlowe's retro lights – and the small business is running a 35 percent discount on several popular photo and video lights during the same time frame as Prime Day. That's a great anti-Prime deal for creators looking to support a small business while picking up a great light (though some of the discounts are on Amazon too!).
The tiny Harlowe Sol 5 magnetic phone light has dropped from $179 to under $117, and it's a nice light for mobile creators who need something highly portable that attaches with MagSafe.
For more power, the Harlowe Micro 8W is a retro-styled light that mixes constant LED power in a compact design.
Harlowe's magnetic tube lights may not have the retro design of the Micro, but the lights are powerful and highly versatile, including adjusting both the brightness and color temperature. Harlowe has a few different tube-style LED lights discounted right now.
To get the discount, shoppers will need to use the code 2026PRIMEDAY35 for 35 percent off.
Tamron's bright f/2.8 zoom workhorse lenses are $100 to $200 off! The f/2.8 zooms are popular lenses because the mix of zoom with a bright aperture is highly versatile, but the category is usually fairly expensive. Tamron's optics are already a more affordable option that still delivers solid image quality, but discounts mean the series now starts at $599.
Tamron currently has f/2.8 zooms discounted for full-frame Sony E and Nikon Z mirrorless cameras, as well as a popular f/2.8 zoom for crop-sensor Sony E and Fujifilm X bodies on sale.
Good morning, East Coast, or Good Night Seattle!
We will soon be entering the early hours of day 3 of Amazon's 2026 Prime Sale. We have seen plenty of deals over the last two days of the sale, and while we might have seen our fair share of outstanding savings, there are still a few more out there to share.
So buckle up as we explore day 3 of the Amazon Prime Sale!
On day one of the Amazon Prime sale, I mentioned that Nikon users had largely been left out in the cold, with barely any worthwhile camera discounts to shout about. Well, I am happy to admit that I have now been proved wrong.
Three of Nikon’s current-generation full-frame mirrorless cameras – the Nikon Z6 III, Nikon Z5 II, and Nikon Z8 – have now dropped to their lowest-ever prices, according to Amazon price trackers. While some of Nikon’s cheapest options are older models such as the original Z5, these reductions apply to cameras that remain firmly at the heart of the company’s current lineup.
The deals are not exclusive to Amazon Prime members, but they still cut several hundred dollars from the usual prices, with Nikon’s current full-frame mirrorless range now starting from $1,596.
You can read more about which retailers are offering the strongest bundles, and discover which of these discounted Nikon cameras I would choose.
Canon's smallest full-frame mirrorless camera, the brilliant Canon EOS RP, has been slashed to an unbelievably low price on both sides of the pond – right now it's only $617 in the US and just £679 in the UK!
This is my favorite full-frame RF body for street photography – pair it with the Canon RF 28mm f/2.8 for the perfect svelte shooting setup!
Drones aren't really my thing - but when you say a 360 drone, that catches my attention, and so it should, as the Antigravity A1 drone is now on sale for $1,279 - down from $1,599, saving you a cool $320!
If you love GoPro and have always wanted to experiment with 360-degree video, now could be the perfect opportunity. The GoPro MAX 2, the company’s latest 360 camera, has dropped to an incredible $299 – ITS LOWEST-EVER PRICE!
If you are searching for the perfect beginner camera, look no further than the Canon EOS R100. Even better, the camera and RF-S 18-45mm lens kit is now available for just $499 in the Amazon Prime sale.
So who's ready for the USA vs Turkey match in the World Cup tomorrow morning? Does anyone have any predictions?
If I had to say a score, I think it will be 3-1 to the USA!
Welcome to Day Three of the four-day Prime Day sale! This annual Amazon event started back in 2015 as a 24-hour flash sale... and it has gradually got longer as the years have gone by. In Australia, the event already goes on for a full week - so don't say that four days is surely the longest it could be.
We have been checking all the prices as the new day begins (Amazon runs on Seattle time - so all its start and end timings are in ET). Lots of great deals still to be had - although some do run out (a great price on the DJI Pocket 3 sold out on at the start of the second day). But we haven't seen many new deals pop up yet.
Anyway, you have 48 hours still to take advantage of the sale savings (with the sale ending Midnight Friday night, Eastern Time).
Someone once said that if you don't print your images, your photos are only pixels. We have to agree that there something very satisfying about seeing your best shots printed out large... If you are looking for a great photo printer, then two of our favorited Canon 13in models are discounted in the Prime Day sale.
Canon PIXMA PRO-200S is discounted down to $449 - saving you almost $200.
Alternatively, the Canon imagePROGRAF Professional 13" PRO-310 is down to $799 (down from $971.99)
AI gets the blame for lots of things nowadays – but one thing for certain is that it is driving up the cost of camera memory cards! There is such a demand for memory chips from AI data centers, that all types of silicon storage and memory is going through the roof! And the price rises don't look like they are going to stop any time soon…
But our memory card expert and Lab Manager Ben Andrews has been through all the Amazon Prime Day offerings, and found some genuine great deals on memory cards for every type of camera… These are his top picks:
If you're looking for a set of binoculars to use in the field while shooting landscape or wildlife photography – or even just to take with you on walks and hikes – there are some great deals on optics that are well worth checking out.
The Celestron binos offer brilliant bang-for-buck, with 20x magnification for just $145, while if you want to go premium then Canon's offering brings L-series excellence with image stabilization and a weatherproof design.
Whoa – just $144 for an 80-300mm lens that's smaller than a soda can? That's an unbelievable deal for any Micro Four Thirds shooter!
Whether you rock an OM System / Olympus or Panasonic camera, the M.Zuiko 40-150mm f/4.0-5.6 R is a truly pocketable zoom lens with massive zoom range – so you never need to worry about leaving your big telephoto lens at home and missing the shot!
Want to go ultra-wide on your Canon R camera without breaking the bank? The Canon RF 16mm f/2.8 STM is the company's widest lens aside from the $2,599 Canon RF 14mm f/1.4L VCM – which makes its $259 Prime Day price tag even more appealing!
For 10% of the price of the L-series lens, you can shoot a double-wide field of view for architectural and astrophotography, interiors or even video and vlogging.
The Kodak brand has been leading the charge for the comeback of compact cameras. The Pixpro C1 is one of the most popular models in the lineup – and with looks like these, you can see why!
If you've been looking for a wireless mic setup that works with absolutely everything – your camera, your iPhone, your Android phone and your laptop – this is the one for you.
The Hollyland Lark M2 (Combo) is the most universal wireless microphone for creators or anyone wanting great quality audio without the cables. It's so useful that I'm going to buy one myself!
Do you have a small camera body that's rendered completely pointless by all the big lenses you have to attach to it? I feel you! Most lenses are so chunky that you may as well not bother buying a small body in the first place.
BUT! With this fab little pancake lens that's just 8mm thick, some small cameras are now practically pocketable. Even if you don't care about having a small setup, this also serves as a useful body cap lens so that your camera is always ready to rock at a moment's notice – no more missing a sudden shot.
It's manual focus-only and is limited to f/6.3, but for just $50 I think it's a brilliant little bargain.
In incredibly useful lens for Canon's APS-C bodies, the Canon RF-S 18-150mm f/3.5-6.3 IS STM puts an equivalent 28.8-240mm zoom on the front of your camera – making this one of the best Canon superzoom lenses. (I should note that it can also be used on full-frame EOS R cameras, which will default to a crop shooting mode.)
This deal sees the lens slashed by $108, which is a superb saving. But the thing to be aware is that this lens is renewed, in Good condition, sold as part of the Amazon Renewed program.
Your level of comfort with refurbished products may be different to mine, but all I can tell you is that I've bought Amazon Renewed products before and been very happy. So if you want to save some cash and still get the benefits of buying from Amazon, this is well worth looking at. (Alternatively, you can buy the brand-new lens for $569.)
This entire smartphone vlogging kit with a tripod, mic, and light is under $25! I love using Joby's flexible GorillaPod tripods for smartphone shots, but the GorillaPod Mobile Vlogging Set levels up the tripod with a mic and LED light.
Normally about $100, the vlogging kit is now under $25. This deal isn't from Amazon but part of photo retailer B&H's one-day-only deals, ending at midnight EST on June 25.
AI demand has driven up the cost of external hard drives so much that many cost more than $100+ per TB of storage, but B&H has a one-day-only deal on a 20TB desktop drive that ends up being less than $30 per TB!
B&H has as much as $700 off internal and external storage, ending at midnight ET today, June 25. There are some portable SSDs for around $100 per TB, but the most bang for your buck is this desktop HDD.
The Nikon D850 is still an incredibly powerful photographic tool. In fact, when you really think about it, it has the same resolution as Nikon's much more expensive mirrorless cameras and it has hundreds more native lenses, too!
If you've been looking to add this workhorse DSLR to your arsenal, it's currently been slashed by $600 and even comes with a free 256GB Lexar memory card plus a copy of Capture One Pro!
I LOVE my Moment CineBloom Diffusion filters. For my money (literally!) they're better than ProMist filters, offering the best and most film-like effects – from the soft contrast to the halation and bloom around light sources.
The 5% strength filters are discounted by 40% for filter thread sizes 37mm, 52mm, 58mm, 62mm, 72mm and 77mm.
I own 20% filters in both 62mm and 82mm threads, and they travel with me whenever I'm on a creative shoot!
For top-tier photo and video editors, Tourbox's Creative Consoles offer single-handed, eye-free control for high-performance, precision post-production. From Photoshop and Affinity to DaVinci Resolve and Final Cut Pro, with these consoles there's no more dragging or searching – you can fully customize all shortcuts, mouse actions, plugins and macros.
Putting a creative toolbox literally at your fingertips, the TourBox Elite series offers full-process eye-free control with eleven Buttons and three knobs to click, scroll, spin, twist, single-click, double-click and execute any combined actions.
Right now you can save up to $117 / £117 on the entire Tourbox range, with Creative Consoles offering instinctive editing for everyone from enthusiast to expert. But for working pros, investing in a TourBox Elite or TourBox Elite Plus will skyrocket your productivity.
We are now approaching the end of day three of Amazon’s four-day Prime sale, and after tracking so many fantastic offers, I think we are all starting to feel a little deal fatigue.
With that in mind, we are signing off from this live blog and shifting our attention to our dedicated hub for the best Amazon camera deals, where we will continue covering the strongest offers throughout the final day of the sale.
