A small bar on Manhattan’s Upper East Side is turning the NBA Finals into a masterclass in risk management—and a preview of what Wall Street hedging might look like for Main Street businesses.
The Jeffrey, a craft beer and cocktail bar on East 60th Street, made a splashy promise ahead of Game 1 of the NBA Finals on Wednesday: Customers who arrived before tip-off would get a free bar tab of up to $100, not counting tax and gratuity, if the Knicks beat the San Antonio Spurs. Owner Andy Freedman explained the thinking in a video posted to the bar’s social media: “I’m on a mission to give away a lot of free food and drinks this week.”
