A live fish marketing outlet established at Kurathikad in the Thekkekara grama panchayat of Alappuzha under the Subhiksha Keralam - Janakeeya Matsyakrishi project of the Fisheries department has turned out to be a huge hit.
At Seagulls Fresh Hut, the first live fish market outlet in the district, consumers can test fish for formalin and buy chemical-free fish at reasonable rates. Both freshwater and marine fish are available at the store, which operates with a 60% government subsidy.
Officials said the outlet ensures market for inland fish farmers while providing quality fish to consumers. It mostly buys freshwater fish from farmers who grow them in ponds, cages, artificial pools, using biofloc technology and so on.
