As the roar of the metaverse hype machine fades to a ho hum, there’s growing evidence that what can be called a “metaversal” approach to production is starting to take hold in the broadcast industry.
Paralleling the headline-grabbing and often flawed efforts to deliver immersive virtual reality (VR) experiences with sports programming, broadcasters have quietly been learning how to leverage volumetric VR and augmented reality (AR) production tools in their workflows. This has allowed them to add compelling graphics dynamism and personalized viewing experiences to internet-streamed 2D renderings of news, sports, and other live broadcasts that are reaching viewers worldwide.
