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Miami Herald
Miami Herald
Sport
Aaron Leibowitz

LIV Miami vs. LIV Golf: Iconic nightclub wants to block golf group’s trademarks

LIV LIV Golf Golf Miami David Grutman Miami Beach

MIAMI — The famous LIV nightclub in Miami Beach is looking to bounce a similarly named golf series at the door.

The club has filed a notice of opposition to trademark applications by LIV Golf, a Saudi-backed group looking to compete with the sport’s longstanding PGA Tour. The filing says the proposed trademarks are “highly similar in sight, sound, meaning, and overall commercial impression” to those of the nightclub.

Both entities use the Roman numerals LIV to allude to the number 54. The Fontainebleau Hotel, which has housed the LIV nightclub since 2008, opened in 1954. And the nightclub founded by entrepreneur David Grutman has been compared to Studio 54, the former New York City theater and disco club.

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