LIV Golf's ongoing failure to captivate a live audience was made painfully clear amid disastrous TV ratings during the first event of the season.
Greg Norman promised "Golf But Louder" ahead of LIV 's disruptive emergence but the show fell completely flat as TV ratings flopped during an underwhelming second season opener at Makayoba in Mexico.
The contentious Saudi-backed breakaway series is aiming to establish global interest with a huge emphasis on its team concept this year. Big name signings like Cameron Smith and Dustin Johnson have been recruited to help change the golfing landscape, but so far animal compilation programmes are proving more popular than esteemed major champions.
