LIV Golf has struck its latest blow to the sport’s establishment by securing a free-to-air television deal in the UK. ITV will screen 41 rounds from 41 tournaments of the Saudi Arabian-backed rebel tour in what marks a stark change for golf in the UK broadcast market.
The BBC’s gradual withdrawal from showing live golf means Sky essentially controls all coverage of the PGA Tour, DP World Tour and majors. It had been widely assumed there was no appetite for free-to-air golf in this market. However, LIV surprisingly announced it had bucked the trend just as its 2025 season teed off in Riyadh. Round two of that event will be the first to appear on ITV.
