Speaking from a fully constructed concert venue which moments before blared music to the spectators who attended the final day of the first-ever LIV Golf event, Yasir Al-Rumayyan stepped up to the microphone where a celebratory scene had unfolded at the Centurion Golf Club outside of London in June 2022.
The governor of the Public Investment Fund, Saudi Arabia’s sovereign wealth fund, was reveling in the scene, having launched in some three months an upstart golf tour with the help of Hall of Fame golfer Greg Norman, one that would disrupt the current landscape and eventually lead to all manner of changes that are still playing out today.
