LIV Golf was put to shame by arch-rivals the PGA Tour after the latter’s tournament drew in far higher TV numbers.
The Saudi-backed circuit made their small-screen debut on the CW Network this past weekend for its season opener in Mayakoba, Mexico. An average of 286,000 and 291,000 viewers tuned in on Saturday and Sunday respectively to watch Phil Mickelson and co in action.
In stark contrast, the PGA Tour, who held the Honda Classic over the same weekend, brought in 1.61 million viewers Saturday and 2.38 million on Sunday on channel NBC. Charles Howell III went on to claim his first LIV Golf title with a stunning eight-under-par 63 in the final round.