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LIV Golf Continues To Make Waves In Golf Industry

Golf Greg Norman LPGA PGA Tour Ludvig Aberg Nelly Korda Webb Simpson
Nelly Korda holds up the trophy while celebrating her win at the Chevron Championship LPGA golf tournament Sunday, April 21, 2024, at The Club at Carlton Woods in The Woodlands, Texas. (AP Photo/David

LIV Golf had an eventful week with Brooks Koepka securing his first title of the year in Singapore. Greg Norman, the CEO of the Saudi-funded league, expressed confidence in LIV's future during an interview with Bloomberg. Norman revealed that Yasir Al-Rumayyan, the governor of the Public Investment Fund backing LIV, assured him of the league's longevity well beyond his lifetime.

Norman also proposed the idea of LIV acquiring golf courses as team venues, akin to team sports. He defended viewership numbers, stating that modern audiences engage with content differently, emphasizing the league's appeal to a tech-savvy and affluent market.

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