The Big Dog is back. And the Big Dog is hungry. Hungry, above all, for dogs. Joey Chestnut has fulfilled his sporting destiny by reclaiming his world champion crown at the legendary 4 July hotdog eating contest in Coney Island, New York. Chestnut, AKA The Silent Warrior, is basically the Messi of elite eating. Or rather he’s the Ronaldo, relentless in his perfectionism, possessed of an alluring competitive arrogance, and with the GOAT-level numbers to back it up: winner of the Mustard Belt now 17 times and the world record-holder as of 2021, when he ate 76 hotdogs in 10 minutes, a huge uplift on his debut in 2005 when he ate a frankly pathetic 32 hotdogs.
Above all, Chestnut had a point to prove. He was banned from competing last year over a controversial sponsor deal with a plant-based hotdog alternative. Losing the title was a kind of Icarus moment. No one is bigger than the sport. Eating had to rein him in. And so this time around it wasn’t about the $100,000 (£73,000) prize. It was about legacy.
