Artificial intelligence (AI) is moving into everyday operating functions of India’s listed new-age companies, with latest earnings disclosures from Nykaa, Lenskart, Delhivery and Meesho showing its use beyond app features and product roadmaps.
Companies are using AI to personalise discovery, improve marketing efficiency, reduce manual work in logistics, handle customer support, reduce failed deliveries, improve store productivity and speed up internal technology deployment. The use cases differ across companies, but the common thread is that AI is now being applied extensively to operating functions where scale, speed and accuracy matter.
