Demand for AMD’s latest Radeon RX 9070-series graphics cards is so high that it is close to impossible to get a Radeon RX 9070 and RX 9070 XT add-in board (AIB) at its recommended price in the U.S., Europe, or just about anywhere else. In fact, AMD claims that its latest Radeon RX 9070 XT discrete GPU for desktop PCs is its most successful standalone AMD Radeon graphics card ever in terms of first-week sales. Lisa Su, chief executive of AMD, said in an interview that the Radeon RX 9070 XT outsold its predecessors by a factor of 10 in the first week.
"Radeon RX 9070 XT has been a fantastic success, actually, it is the number one selling [graphics card] of all of the AMD Radeon generations for first week sales by far. 10X higher than previous generations," Lisa Su said in an interview with Asus Tony. "We like to see people happy, and people are very happy with the Radeon RX 9070 XT."
First-week sales are, of course, a very interesting metric that reflects how many products were stockpiled for early birds and how many early birds were willing to buy them in the first week of sales. However, it does not reflect how many GPUs per launch quarter AMD sells, and this is perhaps a more traditional metric. That metric, in the case of AMD, did not exactly impress in recent years. Perhaps AMD has managed to sell significantly more halo products in Q1 2025 than it did with its previous generations? Let's try to analyze this.
